Advertising Photographer / Director

About + Contact

Advertising photographer, director and visual content creator, Steve Greenaway, has worked internationally shooting lifestyle, campaign, portrait and fitness imagery for over 20 years.

About Steve

The most valuable skill I’ve learned in my 20+ year career as an advertising photographer is how to draw out someone’s character. More often than not, it’s a process to bring the person or people I’m photographing into their role - whether they’re seasoned models or street cast rabbit-in-headlight types. I make gaining their confidence and trust my #1 focus so can I capture an image that’s authentic enough to communicate effectively and evoke the right reaction. I also enjoy working with light and composition to create the right ambience - whether shooting in studio or on location. I collaborate with my client or the agency to understand what their aims are and work out how best to visually achieve them. My productions are always made up of the best crew and artists in the industry so I can consistently accomplish a first-class result.

My personal projects have made the finals of several photographic competitions, been exhibited in galleries around the country, and featured in various industry magazines and journals.

I work throughout Australia, New Zealand and Asia (Sydney based).


Commercial stills, motion and content creation; lifestyle photography, advertising photography, portrait photography and fitness photography.


HSBC, Ferrero, CommBank, Driscoll's, Dress For Success (NFP), Windgap (NFP) Vodafone, Virgin Australia, Allianz, Tom & Teddy, Rebel, Colgate, KPMG, Toyota, Kellogg’s, Oporto, and Campbell’s.


JWT, Saatchi & Saatchi, Havas, HOST, Clemenger BBDO, Ogilvy, Hogarth, M&C Saatchi, Prodigious and DDB.




Sarah Greenaway | Executive Producer
+61 414 517 869


Steve Greenaway | Photographer
+61 409 723 912

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